Data Protection Information

Data privacy information for online applications
Data protection for applications
Data protection for competitions

Thank you for your interest in our Internet site “macle.com”. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. access data and hosting

You can visit our websites without providing any personal information. Each time you call up a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. According to Art. 6 para. 1 p. 1 lit. f GDPR, this serves to protect our legitimate interests in a correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the site.

Hosting services by a third-party provider
As part of processing on our behalf, a third-party provider provides us with the services for hosting and displaying the website. This serves to protect our legitimate interests in a correct presentation of our offer, which are outweighed in the context of a balancing of interests. All data collected in the course of using this website or in forms provided for this purpose, such as the contact form, as described below, are processed on its servers. Processing on other servers only takes place within the framework explained here.

This service provider is located within a country of the European Union or the European Economic Area.

2. data collection and use for contract processing

We collect personal data when you voluntarily provide it to us in the context of your order, when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data to process the contract, or to process your contact and you can not send the contact without their information. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 para. 1 p. 1 lit. b GDPR for contract processing and processing your requests. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

3. e-mail newsletter and postal advertising Advertising newsletter

On our website, you are given the opportunity to subscribe to our company newsletter. Which personal data is transmitted to us when ordering the newsletter, is determined by the input mask used for this purpose.
We inform our customers and business partners at regular intervals by means of a newsletter about our offers. The newsletter of our company can be received by you in principle only if

you have a valid e-mail address and
you have registered to receive the newsletter

For legal reasons, a confirmation e-mail will be sent to the e-mail address you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation email serves to verify that you, as the owner of the email address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address of the IT system used by you at the time of registration, as assigned by your Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to track the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.

The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by you at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, you will find a corresponding link in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on our website at any time or to inform us of this in another way.

The legal basis for data processing for the purpose of sending newsletters is Art. 6 para. 1 lit. a GDPR.

3.1 CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which the newsletter dispatch can be organized and analyzed. The data you enter for the purpose of receiving newsletters (e.g. e-mail address) is stored on CleverReach’s servers in Germany or Ireland.

Our newsletters sent with CleverReach allow us to analyze the behavior of newsletter recipients. Among other things, we can analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. For more information on data analysis by CleverReach newsletter, please visit: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not want CleverReach to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can also unsubscribe directly on the website.

You can revoke the consent you have given at any time. You can also prevent the processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by setting your web browser accordingly. You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g. https://noscript.net or https://www.ghostery.com). We would like to point out that these measures may mean that not all functions of our website are available.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of CleverReach after you unsubscribe from the newsletter. Data that has been stored by us for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.

For more details, please see CleverReach’s privacy policy at: https://www.cleverreach.com/de/datenschutz/.

3.2 Postal advertising and your right to object

In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by mail. This serves to protect our legitimate interests in addressing our customers in an advertising manner in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.

4. cookies and web analytics

4.1 General information about cookies

Cookies are small text files that are stored locally in the cache of the site visitor’s Internet browser. The cookies enable the recognition of the Internet browser.

We use a so-called session cookie on our website. In the cookie, information is stored that arises in each case in connection with the specific end device used. This does not mean, however, that we gain direct knowledge of your identity.

The use of this cookie serves to make the use of our offer more pleasant for you. The cookie is automatically deleted after you leave our site.

4.2 Legal basis for the use of cookies

The data processed by the cookie, which is required for the proper functioning of the website, is thus necessary to protect our legitimate interests pursuant to Art. 6 (1) p. 1 lit. f GDPR.

Since we respect the browser setting “do not track” and do not collect any personal data by partially anonymizing the IP address, you can use our website without cookies tracking your behavior. We can therefore also do without the use of a so-called cookie consent banner.

4.3 Web analysis – Matomo

This website uses the open-source web analysis service Matomo.

Through Matomo, we are able to collect and analyze data on the use of our website-by-website visitors. This
enables us to find out, for instance, when which page views occurred and from which region they came. In
addition, we collect various log files (e.g. IP address, referrer, browser, and operating system used) and can
measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in
the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If appropriate
consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and §
25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s
end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any
time.

IP anonymization

For analysis with Matomo we use IP anonymization. Your IP address is shortened before the analysis, so that
it is no longer clearly assignable to you.

4.4 Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland
Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user
enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based
on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the
website operator, we can analyze these data quantitatively, for instance by analyzing which search terms
resulted in the display of our ads and how many ads led to respective clicks.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TTDSG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://policies.google.com/privacy/frameworks and
https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an
agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to
comply with these data protection standards. For more information, please contact the provider under the
following link:
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Activ

4.5 Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited
(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has
completed certain actions. For instance, we can analyze the how frequently which buttons on our website
have been clicked and which products are reviewed or purchased with particular frequency. The purpose of
this information is to compile conversion statistics. We learn how many users have clicked on our ads and
which actions they have completed. We do not receive any information that would allow us to personally
identify the users. Google as such uses cookies or comparable recognition technologies for identification
purposes.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TTDSG. You may revoke your consent at any time.

For more information about Google Conversion Tracking, please review Google’s data protection policy at:
https://policies.google.com/privacy?hl=en

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an
agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the
following link:
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

5. activities in social networks

We are represented there with our own pages so that we can also communicate with you in social networks and inform you about our services. No so-called plugins are used on our website, all offers are only available as links. You can access these pages by clicking on the respective social media icons. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform within the meaning of Art. 26 GDPR with regard to the processing operations triggered thereby which concern personal data.

We are not the original provider of these pages, but only use them within the scope of the possibilities offered to us by the respective providers.

As a precaution, we therefore point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore involve data protection risks for you, as it may be more difficult to protect your rights, e.g. to information, deletion, objection, etc., and the processing in the social networks often takes place directly for advertising purposes or for the analysis of user behavior by the providers, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behavior is directly assigned to your own member profile of the social networks (if you are logged in here).

The described processing operations of personal data are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) lit. a GDPR in conjunction with. Art. 7 GDPR.

Since we do not have access to the providers’ databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks and the possibility of making use of your right of objection or revocation (so-called opt-out), we have listed below at the respective provider of social networks used by us:

5.1 Facebook

(joint) controller for data processing in Europe:
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Opt-out and advertising settings
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

5.2 Instagram

(co-)controller for data processing in Germany:
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Opt-out and advertising settings
https://www.instagram.com/accounts/privacy_and_security/

5.3 LinkedIn

(co-)controller for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

Opt-out and advertising settings
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

5.4 Twitter

(co-)controller for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Information about your data
https://twitter.com/settings/your_twitter_data

Opt-out and advertising settings:
Tweets by Personalization

5.5 YouTube

(joint) controller for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Opt-out and advertising settings
https://adssettings.google.com/authenticated

5.6 XING

(co-)responsible for data processing in Germany:
XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Information requests for XING members
https://www.xing.com/settings/privacy/data/disclosure

5.7 Google

(co-)responsible for data processing in Germany:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland

Opt-out and advertising settings:
https://adssettings.google.com/authenticated

6. contact options and your rights

As a data subject, you have the following rights:

in accordance with Art. 15 GDPR the right to request information about your personal data processed by us to the extent specified therein;
in accordance with Art. 16 GDPR the right to demand the correction of incorrect or completion of your personal data stored by us without delay;
in accordance with Art. 17 GDPR the right to request the deletion of your personal data stored by us, unless the further processing
is necessary
– to exercise the right to freedom of expression and information;
– to comply with a legal obligation;
– for reasons of public interest or
– to assert, exercise or defend legal claims;
in accordance with Art. 18 GDPR the right to request the restriction of the processing of your personal data, insofar as
– the accuracy of the data is disputed by you;
– the processing is unlawful, but you object to its erasure;
– we no longer require the data, but you need it for the assertion, exercise or defense of legal claims or
– you have objected to the processing in accordance with Art. 21 GDPR;
in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;
the right to complain to a supervisory authority pursuant to Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data, as well as revocation of any consent given or objection to a particular use of data, please contact our company data protection officer at

Mr. Torsten Hatscher / Mr. Enno Peters (Deputy)

Datenschutz-Experten UG (haftungsbeschränkt) & Co. KG
Hügelstraße 21, 47447 Moers
Phone: +49 2841 3686700
E-mail: mail@datenschutz-experten.nrw

The use of contact data published within the framework of the imprint obligation by third parties for the purpose of sending unsolicited advertising and information materials is hereby expressly prohibited. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

Status: November 18, 2021