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Data Protection Information

Data Privacy Information

We thank you for your interest in our online shop. Protecting your privacy is extremely important to us. In the following we provide you with detailed information on how we handle your data.

1. Access data and hosting

You can visit our website without providing personal information. When accessing a web page, the web server merely automatically stores a so-called server log file, which can e.g. contain the name of the requested file, your IP address, date and time of access, data volume transferred and the requesting provider (access data) and documents the access.

This access data is solely analyzed for purposes of ensuring a trouble-free operation of the site as well as improving our offer. In accordance with art. 6 sec. 1 sentence 1 lit. f GDPR, this serves safeguarding our overriding legitimate interests in an accurate presentation of our offer considering the balance of interests. All access data is deleted seven days, at the latest, after closing your session.

Hosting services by a third-party provider
In line with processing on our behalf, a third-party provider renders hosting services and the presentation of our website for us. Considering the balance of interests, this serves safeguarding our overriding legitimate interest in an accurate presentation of our offer. All data collected in line with the use of this website and in the forms in the online shop provided for this purpose and as described below, are processed on the third party’s servers. Processing only takes place on other servers within the scope explained here.

This service provider is located within a country of the European Union or the European Economic Area.

2. Data collection and usage for contract implementation and opening a customer account

We collect personal data when you provide us with said data voluntarily in line with your order, contacting us (e.g. via contact form or email) or when opening a customer account. Mandatory fields are marked as such, as we need the data urgently in these cases for contract implementation or processing your contacting us or opening a customer account and you cannot conclude the order and/or open an account or contact us without indicating said data. You can see which data is collected in the respective forms. We use the data you provide us with in accordance with art. 6 sec. 1 sentence 1 lit. b GDPR for contract implementation and processing your enquiries. After contract performance is fully completed or your customer account has been deleted, the further processing of your data is limited and deleted following the expiration of the file retention periods under tax and commercial law, unless you have explicitly consented to further use of your data or we reserve the right to further data usage, which is justified by law and of which we inform you in this policy. You can delete your customer account at any time. This can be done by sending a message to the contact option described below or using the function provided for this purpose in the customer account.

3. Data transfer

For contract performance, we transfer your data to the carrier tasked with the delivery, insofar as this is required for the delivery of goods ordered in accordance with art. 6 sec. 1 sentence 1 lit. b GDPR. Depending on the payment provider you select during the order process, we transfer the collected payment data to the bank authorized with the payment for the processing of payments and if applicable, to payment providers we authorize or to the selected payment service. In part, the selected payment providers collect this data themselves, insofar as you set up an account there. In this case, you have to log on with the payment provider in the order process using your access data. In this respect, the privacy policy of the respective payment provider applies.

4. Email newsletter and postal advertising

Advertising newsletter
On our website you have the option of subscribing to our company’s newsletter. Which personal data is transmitted to us when subscribing to the newsletter results from the input mask used for this purpose.
We use our newsletter to inform our customers and business partners about our offers at regular intervals. You can only receive our newsletter if:

1. you have a valid email address and
2. you have registered to have the newsletter sent to you (subscription).

For legal reasons, we use a double opt-in process to send a confirmation email to the email address you initially entered for the newsletter subscription. This confirmation email serves checking whether you, as the owner of the email address, authorized the receipt of the newsletter.

Furthermore, when subscribing to the newsletter, we store the IP address assigned by the Internet Service Provider (ISP) of the operating system you used at the time of subscribing as well as the date and time of subscription. Collecting this data is required to enable us to retrace any (potential) misuse of your email address at a later point in time and consequently, to provide us with legal protection.

The personal data collected in line with subscribing to the newsletter is solely used for the purpose of sending our newsletter. It is also used to contact subscribers by email if required for the provision of the newsletter or within the scope of registration, provided this relates to changes to the newsletter service or the applicable technical conditions. Personal data collected within the scope of subscribing to the newsletter is not transmitted to third parties. You can unsubscribe to our newsletter at any time. Consent provided by you for the sending of the newsletter can be revoked at any time. A corresponding link to unsubscribe can be found in each newsletter. Furthermore, you have the option of unsubscribing from the newsletter on our website at any time or by informing us of this using another communication method.

The legal basis for data processing for the purpose of the newsletter subscription is art. 6 sec. 1 lit. a GDPR.

CleverReach
This website uses CleverReach to send newsletters. The provider is the CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that enables organizing and analyzing the sending of newsletters. The data you entered (e.g. email address) for the purpose of receiving the newsletter is stored on the servers of CleverReach in Germany or in Ireland.

Our newsletters sent with CleverReach enable us to analyze the behaviour of the recipients of our newsletter. For instance, it is possible to analyze how many recipients opened the newsletter and how often which link was clicked in the newsletter. Furthermore, with the help of so-called conversion tracking, it can also be analyzed whether a previously defined action (e.g. purchase of a product on our website) took place after clicking the link in the newsletter. You can obtain additional information regarding data analysis by CleverReach newsletter at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

Data processing is based on your consent (art. 6 sec. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing to the newsletter. The legality of the data processing operations conducted up to the time of revocation remains unaffected.

If you do not agree to any analysis by CleverReach, you have to unsubscribe to the newsletter. We provide a corresponding link to do so in every newsletter you receive. Furthermore, you can also unsubscribe to the newsletter directly on the website.

You can revoke your given consent at any time. You can also prevent processing at any time by unsubscribing to the newsletter. Moreover, you can prevent the storage of cookies by making the relevant settings in your web browser. You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g. https://noscript.net or https://www.ghostery.com). We would like to point out that these measures may lead to your no longer being able to use all functions on our website.

We store the data you provided us with for the purpose of receiving our newsletter until the time you unsubscribe from the newsletter; after you unsubscribe, this data is deleted from our servers as well as from the servers of CleverReach. Data we stored for other purposes (e.g. email addresses for the membership section) remain unaffected by this.

For more detailed information regarding data privacy regulations of CleverReach, please go to: https://www.cleverreach.com/de/datenschutz/.

Postal advertising and your right to object
We also reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. for sending you interesting offers and information on our products by letter post. This serves safeguarding our overriding legitimate interest in contacting our customers for advertising purposes considering the balance of interests in accordance with art. 6 sec. 1 sentence 1 lit. f GDPR.

5. Data usage for payment processing

Insofar as you have given us your consent for this in accordance with art. 22 sec. 2 lit. c GDPR, we reserve the right to obtain identity verification and credit reports from service providers (credit reference agencies) specialized in this field. For this purpose, we transfer your personal data required for a credit report to the following company(ies):

Creditsafe Deutschland GmbH

Schreiberhauer Str. 30

10317 Berlin

At the same time, appropriate measures to safeguard your rights, freedoms and legitimate interests are taken into consideration. By contacting the contact opportunity described below, you have the option of defining your position and contesting the decision. After contract performance is fully completed, your data processed for this purpose is deleted, unless you have explicitly consented to further use of your data or we reserve the right to further data usage, which is justified by law and of which we inform you in this policy. You can revoke your consent at any time by sending a message to the contact information stated below. This can result in certain payment options no longer being available to you.

6. Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is embedded in this website to display our Trusted Shops seal of approval and the reviews collected as well as the offers of the Trusted Shops products for buyers after placing an order.

This serves safeguarding our overriding legitimate interest in the optimal marketing of our products considering the balance of interests in accordance with art. 6 sec. 1 sentence 1 lit. f GDPR. The Trustbadge and the services advertised with it are provided by the Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When accessing the Trustbadge, the web server automatically stores a so-called server log file, which can e.g. contain your IP address, date and time of access, data volume transferred and the requesting provider (access data) and documents the access. This access data is not analyzed and is automatically overwritten at the latest seven days after closing your session.
Other personal data is merely transmitted to Trusted Shops, insofar as you have consented to this, decided to use Trusted Shops products after placing an order or have already registered for such use. In this case, the contractual agreement made between you and Trusted Shops applies.

7. Cookies and web analysis

7.1 General information on cookies
Our website uses cookies. Information related to the specific device used is saved to the cookie. However, this does not mean it provides us with direct knowledge concerning your identity.

On the one hand, cookies are used to make our website easier for you to use. We use so-called session cookies to recognize you have already visited some pages on our website. These are automatically deleted after leaving our website.

Furthermore, to optimize the user-friendliness of our website we use temporary cookies, which are saved to your device for a specific period. When returning to our website to use our services, it is automatically recognized that you have already visited our website and which entries and settings you made, so you do not have to repeat these.

On the other hand, we use cookies to collect statistical data on the use of our website and to analyze this data, to optimize our offers for you. These cookies allow us to automatically recognize that you have previously visited our website. These cookies are respectively automatically deleted after a specific period.

7.2 Legal basis for the use of cookies
The data processed with the help of cookies, which is required for the proper functioning of the website, are required to safeguard our legitimate interests as well as those of third parties in accordance with art. 6 sec. 1 sentence 1 lit. f GDPR.

In regard to all other cookies, you have given us your consent for this via our opt-in cookie banner in terms of art. 6 sec. 1 lit. a GDPR.

7.3 Matomo
We integrated the Matomo component from the provider InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand into our website. Matomo is a software tool for the web analysis, i.e. collection and analysis of data on the behaviour of visitors to websites. Amongst other things, data is collected on which website the data subject accessed a website from (so-called referrer), which subpages of the website were accessed and how often and for how long a subpage was viewed. This is used to optimize websites and to carry out a cost-benefit analysis of Internet advertising.

The software is operated on the server of the controller responsible for processing, the log files, which are sensitive with regard to data protection, are solely stored on this server.

Matomo places a cookie on your operating system. The placement of this cookie enables us to analyze the use of our website. Each time one of the individual pages of this website is accessed, the browser on your operating system is automatically prompted by the Matomo component to transfer data to our server for the purposes of online analysis. As part of this technical process, we obtain knowledge of personal data such as the data subject’s IP address, which, amongst other things, serves tracing the origin of visitors and clicks.

Cookies are used to store personal information, such as access time, location from which the access was initiated and the frequency of visits to our websites. Whenever you visit our website, this personal information, including the IP address of the Internet connection you use, is transmitted to our server. We store this personal data. We do not disclose this personal data third parties.

You can prevent the placement of cookies by our website at any time by means of the appropriate setting in the web browser being used and in doing so, permanently object to the placement of cookies. Such a setting in the web browser being used would also prevent Matomo from placing a cookie in your operating system. Furthermore, a cookie that has already been placed by Matomo can be deleted at any time via your web browser or other software programs.

You also have the option of objecting to the collection of data generated by Matomo relating to the use of this website and to prevent such a collection. To do so, you must place an opt-out cookie. If your operating system is deleted, formatted or reinstalled at a later date, you need to reinstall the opt-out cookie. However, installing the opt-out cookie could also result in you not being able to use all functions of our website anymore.

These processing operations only take place if explicit consent is given according to art. 6 sec. 1 lit. a GDPR.

You can access additional information and the valid Matomo privacy policy at http://matomo.org/privacy/.

Current Setting for Tracking OptOut for macle.com




8. Advertisements for marketing networks

Google AdWords Remarketing
We integrated services from Google Remarketing on this website. Google Remarketing is a function of Google-AdWords, which enable a company to show advertising to Internet users, who were previously on the company’s website. Therefore, the integration of Google Remarketing allows a company to create user-related advertising and consequently, to show the Internet user interest-related advertising.

Google Remarketing is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of Google Remarketing is showing interest-related advertisements. Google Remarketing enables us to show advertisements via the Google advertising network or on other websites, which are adapted to the individual needs and interests of the Internet users.

Google Remarketing places a cookie on your operating system. By placing the cookie, Google is able to recognize visitors on our website if he or she then accesses websites that are also a member of the Google advertising network. Each time a website is accessed on which the Google Remarketing service was integrated, your web browser is automatically identified by Google. As part of this technical process, Google obtains knowledge of personal data such as your IP address or web-surfing behaviour, which Google, among other things, uses to show interest-related advertisements.

Cookies are used to store personal information; e.g. the websites you visit. Consequently, every time you visit our website personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored in the United States of America by Google. It is possible that Google discloses this personal data collected through the technical process to third parties under certain circumstances.

You can prevent the placement of cookies by our website at any time as described above by means of the appropriate setting in the web browser being used and in doing so, permanently object to the placement of cookies. Such a setting in the web browser being used would also prevent Google from placing a cookie in your operating system.

Furthermore, you have the option of objecting to interest-related advertisements by Google. To do so, you have to access the link www.google.de/settings/ads from every web browser used and make the required settings there.

These processing operations only take place if explicit consent is given according to art. 6 sec. 1 lit. a GDPR.

You can access additional information and Google’s effective privacy policy at https://www.google.de/intl/de/policies/privacy/.

9. Sending feedback reminders via email

Insofar as you have given us your explicit consent in accordance with art. 6 sec. 1 sentence 1 lit. a GDPR while or after placing your order, we use your email address to remind you to give us feedback on your order using the feedback system we provide.
You can revoke this consent at any time by sending a message to the contact information stated below.

Feedback reminder by Trusted Shops
Insofar as you have given us your explicit consent in accordance with art. 6 sec. 1 sentence 1 lit. a GDPR while or after placing your order, we transfer your email address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de), so that it can send you a feedback reminder.

You can revoke this consent at any time by sending a message to the contact information stated below or directly contacting Trusted Shops.

10. Activities in social networks
We also have our own presence on social media, to be able to communicate with you and inform you of our services. When visiting one of our social media accounts, we are mutually responsible with the respective social media platform in terms of art. 26 GDPR regarding the processing operations triggered in respect to personal data.

We are not the original provider of these pages but merely use them in line with the options the respective provider offers us.

Therefore, as a precaution, we inform you that it is possible that your data is processed outside the European Union or the European Economic Area. Consequently, such usage can involve data protection risks for you because safeguarding your rights, e.g. to access, erasure, objection, etc. can be more difficult and processing in social networks often directly takes place for advertising purposes or to analyze user behaviour by the providers without us being able to influence these activities. If the provider creates usage profiles, cookies are often used or usage behaviour is often directly allocated to your own member profile on social networks (insofar as you are logged in here).

The described processing operations of personal data take place according to art. 6 sec. 1 lit. f GDPR based on our legitimate interest and the legitimate interest of the respective provider, to be able to communicate with you in an up-to-date manner or to be able to inform you about our services. If you have to give the respective providers consent for data processing as a user, the legal basis refers to art. 6 sec. 1 lit. a GDPR in conjunction with art. 7 GDPR.

Given we do not have access to the database of the providers, we would like to point out that it is best you assert your rights (e.g. to access, rectification, erasure, etc.) directly against the respective provider. Below we have listed additional information regarding the processing of your data in social networks and the option of asserting your right to object or revoke (so-called opt-out) for the respective providers we use:

10.1 Facebook
(Joint) controller for data processing in Europe:
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Policy (Data Policy):
https://www.facebook.com/about/privacy

Opt-out and advertising preferences:
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

https://de-de.facebook.com/about/privacy/

10.2 Instagram
(Joint) controller for data processing in Germany:
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Policy (Data Policy):
http://instagram.com/legal/privacy/

Opt-out and advertising preferences:
https://www.instagram.com/accounts/privacy_and_security/

10.3 LinkedIn
(Joint) controller for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

Privacy Policy:
https://www.linkedin.com/legal/privacy-policy

Opt-out and advertising preferences:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

10.4 Twitter
(Joint) controller for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy Policy:
https://twitter.com/de/privacy

Information about your data:
https://twitter.com/settings/your_twitter_data

Opt-out and advertising preferences:
https://twitter.com/Personalization?ref_src=twsrc%5Etfw

10.5 YouTube
(Joint) controller for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy Policy:
https://policies.google.com/privacy

Opt-out and advertising preferences:
https://adssettings.google.com/authenticated

10.6 XING
(Joint) controller for data processing in Germany:
XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany

Privacy Policy:
https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:
https://www.xing.com/settings/privacy/data/disclosure

11. Plug-ins and other services

11.1 Google WebFonts
Our website uses so-called web fonts provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to ensure fonts are displayed consistently. When you access a page, your browser loads the required web fonts into your browser cache, to display text and fonts correctly.

The browser you are using has to connect to the Google servers for this purpose. This informs Google that our website was accessed via your IP address. The application of Google Web Fonts is in the interest of being able to present our online content in a uniform and appealing manner.

These processing operations only take place if explicit consent is given according to art. 6 sec. 1 lit. a GDPR.

Additional information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in the Google Privacy Policy: https://www.google.com/policies/privacy/

11.2 YouTube (videos)
YouTube components are integrated into this website. YouTube is an online video portal that allows its users to post videos for free and enables other users to view, rate and comment on these videos, also without paying a fee. YouTube permits all types of videos to be posted. This allows users to use this web portal to upload complete films and TV episodes but also music videos, trailers and videos made by the users themselves.

YouTube is provided by YouTube, LLC 901 Cherry Ave., San Bruno CA 94066, USA. YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Each time one of the individual pages of this website operated by us and which features an integrated YouTube component (YouTube video) is accessed, the web browser on your operating system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. You can access additional information about YouTube at: https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed which specific subpage of our website you visited.

If the data subject accesses our website while logged into YouTube, YouTube will receive information on which specific subpages of our website featuring a YouTube video you visited. This information is collected by YouTube and Google and allocated to your YouTube account.

The YouTube component informs YouTube and Google that you visited our website if you are logged into YouTube at the time of accessing our website; this takes place regardless of whether or not your click on a YouTube video. If you do not want this information sent to YouTube or Google, you can prevent this transmission by logging out of your YouTube account before visiting our website.

These processing operations only take place if explicit consent is given according to art. 6 sec. 1 lit. a GDPR.

The data protection regulations published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/ provide information about the collection, processing and use of personal data by YouTube and Google.

12. Payment providers

12.1 PayPal
PayPal components are integrated into this website. PayPal is an online payment service provider. Payments are processed through so-called PayPal accounts, which represent virtual private or business accounts. Furthermore, PayPal offers the option of making virtual payments with credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal enables initiating online payments to third parties or receiving payments. Moreover, PayPal performs fiduciary functions and provides buyer protection services.

PayPal is provided by PayPal (Europe) S.á.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If you select “PayPal” as payment option during an order process in our online shop, your data is automatically transmitted to PayPal. When selecting this payment option, you agree to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal normally includes first name, last name, address, email address, IP address, telephone number, mobile telephone number or other data required for payment processing. Personal data associated with the respective order is also required to process the sales contract.

The data transmission is intended for payment processing and the prevention of fraud. In particular, we will transmit personal data to PayPal if a legitimate interest is given for said transmission. Under certain circumstances it is possible that PayPal transmits personal data exchanged between us and PayPal to credit reference agencies. This transmission is intended for identity verification and a credit report.

If applicable, PayPal will give the personal data to affiliated companies and service providers or sub-contractors, insofar as this is required to fulfil contractual obligations or the data is to be processed by a third party on its behalf.

You have the option of revoking your consent to the handling of personal data by PayPal at any time. Revocation does not affect personal data that is imperative to be processed, used or transmitted for (contractual) payment processing.

PayPal is used in the interest of a proper and trouble-free processing of payment. This constitutes a legitimate interest in terms of art. 6 sec. 1 lit. f GDPR.

The applicable PayPal privacy policies can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

13. Contact options and your rights

As a data subject you have the following rights:

  • according to art. 15 GDPR, the right to request access to your personal data processed by us to the extent defined in said article;
  • according to art. 16 GDPR, the right to the immediate rectification of incorrect or incomplete personal data stored by us;
  • according to art. 17 GDPR, the right to request the erasure of your personal data stored by us, insofar as further processing is not required
    – to exercise the right of freedom of expression and information;
    – to comply with a legal obligation;
    – for reasons of public interest or
    – to assert, exercise or defend legal claims;
  • according to art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as
    – you contest the accuracy of the data;
    – processing is unlawful but you object to the deletion of the data;
    – we no longer need the data however, you require it to assert, exercise or defend legal claims or
    – you have objected to the processing according to art. 21 GDPR;
  • according to Article 20 GDPR, the right to request to obtain the data you provided us with in a structured, prevalent and machine-readable format or to have it transferred to another controller;
  • according to art. 77 GDPR, the right to lodge a complaint with a supervisory authority. For this purpose, you can typically contact the supervisory authority of your habitual residence, place of work or of our place of business to lodge your complaint.

For questions concerning the collection, processing or use of your personal data, for information, data correction, blocking or erasure as well as revocation of possibly given consent or objection to a specific type of data usage, please contact our data security officer

Mr. Torsten Hatscher / Mr. Enno Peters (deputy)

Datenschutz-Experten UG (haftungsbeschränkt) & Co. KG
Hügelstraße 21, 47447 Moers
Tel.: 02841 / 36 86 700
Email: mail@datenschutz-experten.nrw

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Right to object
Insofar as we process personal data to safeguard our overriding legitimate interests considering the balance of interests as explained above, you can object to this processing with a future effect. If processing takes place for the purpose of direct marketing, you can exercise this right at any time as described above. Insofar as processing takes place for other reasons, you are only entitled to a right to object based on grounds, which result from your specific situation.

If you object, we will no longer process your personal data for these purposes, unless we can verify compelling reasons for this processing worthy of protection, which override your interests, rights and freedoms or if processing serves asserting, exercising or defending legal claims.

This does not apply if processing takes place for purposes of direct marketing. We will then no longer process your personal data for this purpose.
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Data privacy information created with the Trusted Shops’ legal document modules in cooperation with Wilde Beuger Solmecke Lawyers.